SAP Makes a Push in Financial Services

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Ross Wainwright, SAP

That all changed when it bought Sybase in 2010. Its integrated business solution was appealing in a post-recession market with a greater desire for packaged services. Financial services was the company's fastest growing sector in 2011; it expects high double-digit growth this year. “Nothing against footwear and apparel,” said Ross Wainwright, SAP's new global head of the financial services industry unit, at a recent press briefing.

Wainwright is keeping a close eye on his portfolio of products.

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