Contix Uses 'Event Detection' to Tap Social Media's Potential

Contix's founders discuss the company's decision to use social media for event detection, rather than for sentiment analysis.

Ryan Bailey, CEO, Contix.

Earlier this year, Twitter got a taste of its own medicine when Selerity, a research firm, leaked information about 50 minutes earlier than planned that the social media giant's Q1 revenue was going to miss estimates, sending its stock tumbling down 18 percent at close.

Contix, a new entrant on the social intelligence scene, immediately sent out this alert to its subscribers: Earnings Announced Early - Twitter Q1 Revenue Misses Estimates, $436M vs. $456M Expected.

According to Contix, their aler

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