TreeTop AM, BoE Highlight European Digitization Drives

Wealth management firms in the region are moving too slowly in developing a complete digital strategy and must take a bolder stance on new technologies or risk being left behind. The same is true of prudential authorities.

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TreeTop offers an example of how a coherent digital strategy wrapped around a sophisticated investment platform can disrupt the market.

TreeTop Asset Management recently completed the implementation of Objectway's The Treetop Online solution, a digital onboarding platform for investments and portfolio performance, available to investors in real time on any device. Part of a digital strategy aimed at breaking the hegemony of the established banks in the wealth management space, TreeTop offers an example of how a coherent digital strategy wrapped around a sophisticated investment platform can disrupt the market. Compared to the