CheckFree Investment Services, founded in 1981 and acquired in 2007 by Fiserv, the Brookfield, WI-based provider of financial services technology, has formally changed its name to Fiserv. According to Fiserv, the change of the name and the brand unifies all Fiserv business units with a new, enhanced market approach and new brand identity. CheckFree Investment Services will now be referred to as Investment Services from Fiserv.
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