Dreyfus Expands CRM to Retail With Onyx

CUSTOMER RELATIONSHIP

BELLEVUE, Wash.--The Dreyfus Corp. has expanded its use of Onyx's eponymous CRM system to include its retail, as well as institutional, line of business. Dreyfus plans to have its retail business live on Onyx in Q2 as it seeks to boost its private client services business, focusing on clients with invested assets over $100,000.

Dreyfus is hosting the application in-house, says Greg Chapman, director of financial services at Onyx. Dreyfus has upgraded to the latest version of Onyx, which is .N

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