Pershing, the broker-dealer and advisor solutions arm of BNY Mellon, will integrate Redtail's real-time client relationship management solution into its NetX360 platform, furthering an ongoing collaboration between the software provider and custodial bank.
The integration will help Pershing's users pre-populate account opening forms with prospect data as they onboard new clients. The new offering comes as three of the 140 broker dealers and registered investment advisors using NetX360, using Redtail for other software needs, have synchronized their CRM systems.
"We are the first custodian to offer this CRM integration with Redtail, and note that Redtail is the first company to integrate its solution in this way via NetX360's open API. Effective client onboarding continues to be a major priority and concern of our clients. One of our key objectives is to simplify the process and help them increase their productivity so they can focus more time on helping their clients achieve their financial goals," says Lucille Mayer, co-CIO of Pershing.
James talks about his trip to Chicago and some of the interesting topics that came up (including a look at disaster recovery demands). Then Anthony and James touch on ISDA's initial margin rules, with Phase 3 going live next year.Subscribe to Weekly Wrap emails