Marathon Selects SatuitCRM for Central Client Information Repository

CRM solution to form foundation of new centralized client information repository in place of legacy system.

A view of downtown Manhattan in New York
Marathon Asset Management is headquartered in New York with investment offices in London and Singapore.

Marathon Asset Management's London operation has implemented a customer relationship management (CRM) platform from specialist vendor SatuitCRM to power its centralized client information repository.

Marathon aims to create a centralized repository of client information ─ including details of client on-boarding, client AUM, client trading restrictions, compliance requirements and client reports ─ utilizing the Satuit CRM platform to replace an existing legacy system.

"The industry focus of Satuit was a significant factor for Marathon," says Andy Flawn, head of information systems at Marathon.

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