Don Ross Takes Charge at PDQ Enterprises

PDQ ATS renamed Coda Markets as firm shifts to developing buy-side focused solutions.

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Former CEO Keith Ross is now the company's executive chairman.
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Don Ross was previously chief strategy officer at PDQ, responsible for the development of an advanced liquidity analytics and execution platform for institutional clients.

PDQ has rebranded PDQ ATS, its wholly owned broker-dealer entity, Centralized On-Demand Auctions (Coda) Markets. The firm is also set to expand its offering on the buy side with the launch of a new block trading auction service under the Coda name.

"We are on a mission to re-centralize liquidity through on-demand auctions, and in the process push the market to a new frontier of efficiency that prioritizes liquidity over speed," said Don Ross, in a statement "In the next few months, Coda Markets will launch a new on-demand auction focused on block trading, called Coda Block, along with a number of other analytical and trade protection tools for institutional traders developed and supported by PDQ Enterprises technology."

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