Primark's Information Optimizer Sales Campaign To Launch In January

DELIVERY TECHNOLOGIES

LONDON--Primark Corp. will begin marketing its Information Optimizer data delivery platform to customers on both the buy and sell side in January, says Richard Buss, vice president for technology at the company's Disclosure subsidiary in Rockville, Maryland. At the end of the year, Buss will transfer to the London headquarters of Primark subsidiary Datastream/ICV to steer future development of the Optimizer (IMD, Nov. 30).

The Optimizer originated from a data integration project at Primark Da

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