To Tackle ‘Covid Economy,’ Facteus Adds Real-Time Consumer Spend Data to Revenue Predictor
When Facteus (then known as ARM Insight) designed Enlightmint prior to the coronavirus outbreak, it never envisaged that its target users would be interested in receiving data in real time.
Facteus (formerly known as ARM Insight), a Beaverton, Oregon-based provider of business intelligence and synthetic transaction data, has begun making daily consumer spending data available from its Enlightmint desktop data display product, which the vendor will launch tomorrow, Tuesday, April 28, almost a month ahead of schedule.
Enlightmint creates dashboards to compare and predict company revenues by capturing and aggregating “synthetic” consumer spend data—which anonymizes each transaction
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