They’ve Built It, But Will the Customers Come?

THE INSIDE TRACK

The race is on. Thomson Financial and Reuters, who are currently flinging back and forth press releases like tennis balls, are developing products for the investment banking market. Why? Although investment banking activity today is a shadow of what it was three years ago, it still generates sizable fees from corporate clients.

The two rivals have already previewed the new products in Inside Market Data, and their arguments are persuasive. But will customers be convinced? After all, they don