Bridge's New Hire For Trading Unit Sparks More IPO Talk

VENDOR STRATEGIES

NEW YORK-- Bridge's appointment last week of David Rudder as president of Bridge Trading, the equities brokerage arm that formed the roots of Bridge, has observers speculating that it is the latest move in the company's IPO strategy.

Rumours have been circulating for sometime that Bridge plans to split its company into different segments and IPO them separately. An IPO of the trading arm would also seem to fit with Bridge's model of focusing on distribution. Tom Wendel, Bridge's chief executive

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