Wendel Looks To Distribution, Not Content For Way Forward

VENDOR STRATEGIES

LONDON--Market data is a commodity and distribution is what will differentiate the vendors of tomorrow, according to Bridge chief executive Tom Wendel, who spoke at a gathering of close to 100 market data managers last week. The Inside Market Data-themed champagne breakfast was entitled 'Changing Market -- Changing Bridge'.

"Bridge has not been seen for its culture, but for one of the companies that we bought," said Wendel. But it is Bridge's culture that Wendel said separates it from Reuters

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