Dow Jones Ends Telerate Legacy; Spreads Word

VENDOR STRATEGIES

With the decision to rename its market data vendor Dow Jones Markets, Dow Jones effectively ended the 28-year old Telerate legacy late last month. The company took out a full-page Wall Street Journal ad to proclaim the new name. Rumors of the name drop were first reported in IMD early this year (IMD, January 13).

At the same time, the vendor invited delegates from at least seventeen of its biggest users to a conference in Orlando, to begin the process of formally talking to clients about its