BlueMatrix Preps Research Consumption Analytics

BlueMatrix's Indigo research distribution management tool

BlueMatrix, a New York-based provider of research generation, distribution and management technology, is planning to release additional components for its new Indigo distribution channel management tool, to allow sell-side and buy-side firms to gain insight into consumption trends and leverage that data to optimize investment strategies.

The vendor launched Indigo last year, and enhanced it at the end of 2011 with a Leadership Dashboard that provides independent and broker research firms with an