Removing the 'E' in EDM Pricing Pays Off for Asset Control

NEW YORK - Enterprise data management vendor Asset Control has seen shorter sales cycles and more potential clients after reviewing its sales process in November last year, officials tell Inside Reference Data.

Asset Control used to have enterprise licenses, a pricing structure that has also been used by other enterprise data management software companies. When New York-based Phil Lynch took over as CEO of Asset Control in spring last year, changing the sales process was one of his priorities.

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Waters Wrap: The tough climb for startups

Anthony speaks with two seasoned technologists to better understand why startups have such a tough time getting banks and asset managers to sign on the dotted line.

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