Bank of America's Whitston Describes Benefits of Horizontal Services Model

At Waters USA 2015, Alla Whitston, enterprise CTO for technology infrastructure at Bank of America, explained Persona, a new project that allows the firm to determine what technology should be afforded to its employees in a standardized way.

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Alla Whitston, enterprise CTO for technology infrastructure at Bank of America, addresses the crowd at Waters USA 2015.

Persona is a platform that aggregates various data points to determine the appropriate entitlements and offerings for its employees when it comes to technology usage.

Alla Whitston, enterprise CTO for technology infrastructure at Bank of America, explained the project as part of her keynote address at Waters USA 2015 in New York discussing ways to simplify technology at firms.

Tough Start

Whitston said the initial reaction from some of those at the firm about a move to a horizontal services

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