• inside_market_data
  • inside_reference_data
  • buy_side_technology
  • sell_side_technology

bstawards-satuit
Gill Bacon (left) collects the award from Sean Fitzpatrick

Buy-Side Technology Awards: Best Buy-Side CRM Product—SatuitCRM

  • Send
  • Comment
  • Send to Kindle

Customer relationship management (CRM) is often one of the most unheralded business processes across the buy side, in the sense that it tends not to play a direct role in the money-management process. But in today’s industry, where it is important to know your clients well and provide outstanding levels of service, tailored to their specific needs, CRM plays a hugely important role. Norwell, Massachusetts-based Satuit Technologies, founded in 1994 by a number of investment industry veterans, wins this year’s best buy-side CRM product category thanks to its SatuitCRM platform, a product designed by asset management professionals for asset management professionals, supporting five primary processes: compliance, sales and marketing, consultant relations, client retention, and client communications.

SatuitCRM is designed to provide the generic functionality offered by all CRM platforms, but with substantial additional functionality focused on buy-side firms’ specific needs. It excels in the areas of new business, client on-boarding, client retention, and up-selling, with typical implementations for new users averaging less than 90 days.

The foundation of the Satuit “many-to-many” data model was specifically designed to manage the complex relationships that investment professional address daily. A buy-side firm may manage one or more products for multiple plans at a single client. They often deal with many contacts, some of whom are third-party influencers or service providers to their clients. They have the added challenge of sorting out complicated reporting requirements at both the relationship and individual account level. SatuitCRM handles all these tasks with the minimum of fuss.

From a technical perspective, SatuitCRM is a software-as-a-service (SaaS) product, built on Microsoft’s .Net framework. Satuit’s most recent upgrade offers users a flexible interface to enter, search, filter and report on data with a few clicks, while maintaining an intuitive user interface. Satuit’s application program interface (API) supports integration with back-office portfolio accounting, e-marketing and Telephony Application Program Interface (TAPI) software. Additionally, Satuit provides a number of plug-ins for key industry back office and data vendors.

But perhaps the most telling endorsement of the value Satuit offers through its service and technology is its client-retention rate. It is therefore hardly surprising that Satuit, with over 300 clients and an astonishing client-retention rate of 97 percent, scored so highly in this area. —VBA

  • Send
  • Comment
  • Send to Kindle

More from Waters

Sign-up for WatersTechnology email newsletters

Register for regular alerts to receive up-to-date news directly into your inbox

Related Articles

Latest Media

Events

Visitor comments Add your comment

  

Add your comment

We won't publish your address

By submitting a comment you agree to abide by our Terms & Conditions Your comment will be moderated before publication

Submit your comment

NOW OPEN -- Inside Market Data Awards 2014

For more details...

Call-for-entry and voting are now open for the 12th annual Inside Market Data Awards 2014, which take place in New York on May 21. For more details of the criteria across the call-for-entry and voting categories that recognize industry excellence within market data and reference data click here.

imd-ird-awards-logo-2014

Latest Whitepapers

eagle-whitepaper-jan2014

A data-centric approach to portfolio management

A fast, flexible and reliable investment decision-making process must be based on access to accurate and consistent information throughout an organization....

waterstechnology-whitepaper-intel-july2013

Taking on Tablets: BYOD On The Trading Floor

We have truly entered the Age of Bring Your Own Device, or BYOD. And as with every new era fuelled by innovation, the new challenges are screaming for...