The first lesson a financial firm should learn when it comes to improving its user experience (UX) is one of empathy.
That's what Jon Tobey, global head of user experience at technology consulting firm Lab49, says is the most important thing to consider when designing products and applications.
"Put yourself in their position and understand what they're trying to do and what their frustrations might be and understand what their goals are," Tobey says. "You don't want to roll out an application t
Jesse Lund talks about real uses for DLT in the capital markets, lessons learned while rolling out IBM's blockchain platform, and what’s ahead for 2018, and into 2019.Subscribe to Weekly Wrap emails