According to officials at Fidelity Prime Services, the broker required a system able to facilitate a rapid growth rate since its founding in 2003. In addition, buy-side and hedge fund clients have steadily required more tailored and real-time accounting and reporting capabilities from the broker.
Jim Coughlin, senior vice-president at Fidelity Prime Services, explains how the Geneva implementation will work: "We're running Geneva in-house on our own hardware, and then distributing the data to
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