Mike Foley, Chief executive, peterevans

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In five words, what exactly is peterevans all about? Design, innovation, quality, customer service.

What's the best part of your job? The opportunity to be involved first-hand in designing and building products with my team - I never really grew out of my Meccano set.

Where is your favourite place to be? Crawley Woods/Nicolaston Burrows on The Gower Peninsula - not just my favourite but voted one of the 12 best beaches in the world by The Travel Magazine in 2007.

Where is home? The Mumbles (Wa

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