Princeton Financial Lands First Broker/Dealer Client For Portfolio Mgmt. System

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PRINCETON Financial Systems Inc. has landed its first broker/dealer client, Dallas, Texas-based Southwest Securities Inc. The majority of Princeton's roughly 180 clients are insurance companies.

Southwest, which finalized its selection of Pam for Securities late last year, will use the system to provide its clients with custom tracking and reporting of their investments. "They're using it as a value-added service, to compete with the big Merrill Lynchs of the world," says a Princeton official

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