Eyeing Buy Side, Primark Acquires Baseline Financial; Vestek, Plexus Partner


LAST week saw two more deals from an aggressive Primark Corp. aimed at attracting more business from buy-side customers, a segment where the company has historically been weakest.

Primark, a former gas-company-turned-financial-information-firm, acquired Baseline Financial Services for $40 million in cash from Bowne & Co. and Baseline's founder, Robert Patterson. Baseline provides 450 investment management firms and security analysts in North America with historical and fundamental information

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