Bloomberg Tries New Initiatives

INSIDE MARKET DATA SPECIAL REPORT

Bloomberg stayed out of the public eye for much of 2004, with most attention being paid to its ability to continue growing and its plans for finding new sources of revenue.

Bloomberg, which was the only market data vendor to see a substantial gain in market share in 2003, continued its success in 2004, adding an average of 1,200 more screens per month in the first quarter (April 26). Observers attributed its success to the growth of the hedge fund market but also to its strong reputation for

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