Bloomberg Departs From Traditional Modus Operandi

YEAR IN REVIEW, 1999

Bloomberg’s year was dominated by two considerable departures from its traditional modus operandi. The most significant transformation was its launch of a new desktop display system offering a much higher degree of flexibility and customization, as well as enabling users to view third-party data on the same screen. The year also saw the final phase-out of its original Bloomberg Classics proprietary terminal product.

The formalization of regional marketing groups, designed to better handle its

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