Chin Spearheads RAM's Initiative To Boost Brand


NEW YORK--Reuters America marketing executive vice president Carolyn Chin last week outlined the thinking behind RAM's new media campaign, which is pushing Reuters both as a brand and as a company with distinctly American credentials.

Chin, who succeeded Sarah Dunn earlier this year, joined Reuters from IBM. She has been instrumental in Reuters America's aggressive new marketing campaign, most notably the ad program accompanying the recent launch of Reuters Plus.

Chin's American initiative coi

To continue reading...

You need to sign in to use this feature. If you don’t have a WatersTechnology account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: