Chin Spearheads RAM's Initiative To Boost Brand

SIA SPECIAL

NEW YORK--Reuters America marketing executive vice president Carolyn Chin last week outlined the thinking behind RAM's new media campaign, which is pushing Reuters both as a brand and as a company with distinctly American credentials.

Chin, who succeeded Sarah Dunn earlier this year, joined Reuters from IBM. She has been instrumental in Reuters America's aggressive new marketing campaign, most notably the ad program accompanying the recent launch of Reuters Plus.

Chin's American initiative coi

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