Bloomberg Begins Quiet Colonization Of Equities Desks

THIS WEEK'S LEAD STORIES

With business thriving in fixed-income market data, Bloomberg Financial Markets appears ready to begin its quiet assault in equities. Unsurprisingly, its target is the analytically oriented institutional trader, a market currently served by the likes of Bridge, SHARK and Tradecenter.

For its part, Bloomberg denies it has an "equities product" on the drawing board. But the absence of an equities product doesn't imply the absence of an equities strategy, and the outline of that strategy is

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Waters Wrap: The tough climb for startups

Anthony speaks with two seasoned technologists to better understand why startups have such a tough time getting banks and asset managers to sign on the dotted line.

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