Exchanges Capitalize On Internet; Target Individual Investors


NEW YORK--Exchanges in 1997 capitalized on the popularity of the Internet, targeting individual investors who are accessing data through online services and the Internet. Both the New York Stock Exchange and the London Stock Exchange introduced a new penny-per-quote fee structure that lends itself to Internet-based delivery of data. Nasdaq also offers a pay-per-quote option.

At the time the NYSE introduced the usage-based option, vendors said it would encourage a new segment of users to use r

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