INSIDE MARKET DATA MINDS

SPECIAL FOCUS: BEST OF INSIDE MARKET DATA MINDS

Joe Kasputys, Chairman, CEO and president, Primark

1. What do your customers want and how are you giving it to them?

There's a clear message coming from our customers. Customers want quality data, data that is comprehensive, timely and accurate. Customers will do business with organizations that are known for that. Branding is terribly important.

It's imperative to stay at the leading edge of quality. You have to continually be working at the frontiers, getting more proprietary information for

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