A-T Financial Lowers Costs For I-Way Offerings


A-T Financial is cutting the monthly cost of its lower-tier Internet-delivered quote service by 50 per cent, and discounting the pre-paid yearly cost by 60 per cent. At the same time, the vendor is reducing the yearly tab for its higher-tier product by over 25 per cent. The moves demonstrate in part the difficulty of charging for Internet-based services.

According to Mike Hoffenberg, manager, Internet services at A-T Financial, the vendor cut the price on its lower-tier, so-called Minor Attit

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