2002: Reuters’ Annus Horribilis
IMD 2002 REVIEW
Reuters hoped to focus on new product initiatives. Instead, it spent much of 2002 cutting expenses and watching its share price free fall.
One of Reuters’ most important releases didn’t come until the fourth quarter, when it launched 3000 Xtra 4.5.The new version of the vendor’s premium desktop service added instant messaging and more access to news and historical and analytical data (Sept. 30).
The company also continued to develop thin-client technology for the latest version of Kobra, its
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