Reuters News Profile: Strong Marketing To Internet Sites


NEW YORK--Even after the "dot-bomb," over 900 websites carry Reuters News, says David Schlesinger, Reuters’ executive vice president and editor for the Americas.

That success is because of the depth and breadth of the news, according to Schlesinger. "Reuters News is a key differentiator. It will keep people on the websites. [Clients] realize that we’re a global organization--no one else has the kind of breadth that we have," he says.

Not surprisingly, he says one of the keys to this coverage

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