At McGraw-Hill, Campaign To Tout Global Range

VENDOR STRATEGIES

McGraw-Hill Inc. -- two weeks ago renamed The McGraw-Hill Companies Inc. -- has embarked on a major public relations push aimed at redefining itself as a global business. As part of that push, the vendor is looking to inform customers of the full range of its businesses -- including, among other things, spreading word of its penetration in the financial market data arena. McGraw-Hill hopes its efforts to boost its global presence will also result in an increase in revenues generated outside the

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