BvD Adds Support for Proprietary Data to Mint Database; Enhances Search, Reporting

The vendor has added support for user-imported fields, allowing clients to automatically upload their own information about a company into their instance of the database.

"You can import information, including your internal sales figures, account manager, client status or internal identification number. You can search by these fields, display them in lists and company reports, and use them in Mint's analysis tools," says Paul Mullin, content manager at BvD.

The ability for firms to import their own data into Mint is "particularly beneficial" to those clients who have already integrated Mint with their CRM system, since it allows users to import details such as their sales territories, and use these as a factor in their searches, enabling clients to use "the same parameters in their Mint searches as they have in their CRM systems," says BvD group marketing director Louise Green.

In addition, BvD has enhanced the reporting features of Mint to enable users to search results and share company information for research and analysis purposes, aDnd to generate a single-page report comprised of the information, which can be used by sales staff to brief themselves on clients or to support account management. "Mint UK is used predominantly as a sales and marketing tool, but Mint Global is often used as a look-up tool in compliance functions," Green adds.

The vendor has also recently added a SME (small and medium-sized enterprises) indicator for active companies in the header section of the company report, which Green says is important to know because some organizations have policies about the quota of SMEs they will work with. "It's also good for client on-boarding and compliance to understand if a company is an SM," she adds.

Tech Fundamentals
The enhancements follow the announcement on Tuesday, June 2, that BvD has released a Technology Tracker module for Mint UK, which provides additional data on companies' financial, management and corporate structures, and specifically, tracks the technology that companies have in place, making the dataset useful to business development teams at technology companies, Green says.

The module is powered by California-based market intelligence database provider HG Data, which generates its information from unstructured data including B2B social media, cases studies, press releases, content libraries and government documents.

Mint UK is part of a suite of tools that provide access to data on companies, news and industry research from BvD's database of company fundamental data.