Market EarlyBird Develops SmartTrack News Filtering Functionality, Preps Mobile

The vendor will utilize deeper content analysis to capture tweets using only natural language, rather than ticker symbols or "cashtags."

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Since it launched in 2014, the vendor has been adding more features to help traders, investors, analysts and research professionals filter tweets. For example, in January, Market EarlyBird launched HotTweets, a feature that measures the typical level of retweets and favorites for specific Twitter accounts, and monitors when these levels are higher than normal, to indicate tweets that are likely to be of interest.

SmartTrack combines various filtering techniques with content analysis to weed out

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