Seeing the wood for the trees
Given the complexity of the financial services industry, where a number of terms can be used to describe the same process, it is often difficult to see the wood for the trees. This is a case in point in the hosted technology realm, where application service provider (ASP) has long been the generic label for the delivery of technology that is hosted and maintained by the provider rather than the end-user. For a number of years a second term, Software-as-a-Service (SaaS), has been used
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