e-Primis Building An e-Nabled Credit Principal

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e-Primus plans to start selling credit risk protection in the fall, but unlike other principals in the blossoming credit derivatives market, it claims to be able to leverage technology and the Internet to provide unrivaled price transparency and lower operating costs.

Jay Shidler, the managing partner and founder of the Shidler Group, which is backing this venture, says: "When we conceived ePrimus, we envisioned a technology-driven manufacturer of financial products on demand that could

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