Open Platform


By Marc Sternfeld

With outsourcing, you merely trade one set of problems for another.

Does this sound familiar? On the train from Darien, your boss reads Fortune magazine. He tears out the lead article detailing how the latest silver bullet can make all back-office problems go away. He slaps a post-it on it and sends it to his management team. Two weeks later it gets to you with a scrawl that says, "Develop a plan for this."

This is what I call Management by Magazine: a disease that tends to

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