Benzinga Raises $3 Million to Boost Sales, Product Staff

The investment will allow the vendor to establish a bigger New York presence to respond to growing institutional demand for its products.

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Benzinga will primarily use the investment to hire new staff─especially product managers and salespeople in New York, which the vendor has until now largely supported from Detroit with regular visits─faster than it would otherwise have been able to do.

"We're seeing a lot of demand, and we've been having a hard time meeting that demand for sales of our Benzinga Pro platform and our API news feed. So we thought it was time to bring in more capital to scale up," says Benzinga chief executive Jaso

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