Advents Sales Group Sees Key Staff Moves; DiMarco Says Geneva Beta May Come Soon


ADVENT Software Inc.'s sales department has undergone a series of major changes in recent weeks, as a number of top staffers have come and gone and the vendor continues to wrestle with key strategic marketing issues.

Advent has hired Dun & Bradstreet Corp.'s Peter Caswell, naming him vice president of sales and professional services. Meanwhile, longtime Advent vice president of eastern sales Lisa Church was reassigned to handle high-end sales. Departing the vendor are senior sales executives

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