Dean Witter Abandons Plans To Roll Its Own Branch Office System


Dean Witter Reynolds Inc.'s ambitious plans to develop a 380-branch, 10,000-position retail brokerage system in-house have made their last trip to the drawing board. The firm will now seek an outside-vendor solution to its brokers' information needs and port its proprietary applications to that vendor's platform, sources say.

Dean Witter was the last of several major wirehouses that attempted -- sometimes successfully, sometimes not -- to build their own retail brokerage information systems r

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