Telerate Asia Positions Itself As Tech Partner, In FIT Campaign

VENDOR STRATEGIES

Dow Jones Telerate Asia is embarking on a marketing campaign designed to promote the vendor's role as a technology partner--rather than essentially just an information provider--to its customers in the financial markets. The new programme, called FIT for Financial Information Technology, thus far has yielded an Internet strategy and a revised mission statement. The vendor is also highlighting a series of new and planned software products as part of FIT.

The areas Telerate has targeted for FIT

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Systematic tools gain favor in fixed income

Automation is enabling systematic strategies in fixed income that were previously reserved for equities trading. The tech gap between the two may be closing, but differences remain.

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