Merrill’s Direct Markets Goes From 0 to 50

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By Samara Zwanger

In May 1999, Merrill Lynch Direct Markets didn’t even exist. Since then, it’s built and delivered 40 to 50 major applications. It’s currently adding enhancements to that portfolio at a rate of 15 to 30 a week.

What’s its secret? Development and outsourcing partnerships, says Michael Packer, managing director of Direct Markets. From the start, Merrill’s chosen to tap small start-up firms to help develop new technology and transform internal technology, particularly in applicatio

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