Are You Ready to Be Spun Off?
The plan worked as long as the firm's overall goal was to tighten the integration among its business lines. However, now that the major banks have suffered jaw-dropping write-downs, many CEOs are rethinking how tightly integrated they want their businesses to be.
In 2004, then-Credit Suisse CEO Oswald Grüebel launched his "one bank" strategy to bring all Credit Suisse business units into a tightly organized operation.
Fast-forward four years as fellow Swiss bank UBS last week announced its
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