NYSE Enters Sentiment Analysis Market with SMA Alliance

New York Stock Exchange

The analytics goes through a rigorous filtering process, through which 90 percent is filtered out to ensure only relevant information is processed, according to SMA founder, Joe Gits.

A sentiment score, dependent on seven metrics, is then produced to signify the degree to which a particular stock has deviated from its base sentiment.

The rise of social media over the last few years has not gone unnoticed within the financial services industry, says Gits, whose previous company, Quantitative

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