BOOK--Customers.Com

- WatersTechnology Staff
- 01 Feb 2000

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By Patricia B. Seybold (contributor), R.T. Marshak and Ronni Marshak

Merrill Lynch first vp Frank Zammataro recommended the Christensen book but also added two more titles to our stack: the Godin book and this one.

Why? Well, drawing on 16 case studies from major corporations such as Boeing, Cisco and Wells Fargo, technology consultant Patricia Seybold outlines how successful e-commerce initiatives begin with the customer. Each case study includes an executive summary and "take-aways" about what

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