Start Me Up: Startups Shake Up the Field

Good ideas sell. Ask Robert Noyce and Gordon Moore. Unhappy with their jobs at the Fairchild Semiconductor Company, the two quit in 1968 to start their own computing hardware venture. Noyce reached out to financier Arthur Rock, who, armed with a blueprint for random access memory (RAM), raised $2.5 million—$16.6 million in 2012 dollars—in 48 hours.

The investment paid off. Intel today is worth well over $100 billion.

For other technologists with big ideas, it’s rarely that easy. A study by

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