Primark Looks To Standard Interface Targeting Buy-Side Customers


Waltham, Massachusetts--Primark's reorganization may lead to a common user interface for money managers using its investment software, analytics and market data products. The interface, called the Primark Information Optimizer, is being built with the help of financial middleware vendor Neon (New Era of Networks), of Englewood, Colorado.

Primark Data Co., an existing subsidiary that manages the company's economic data products and its corporate database integration efforts, will see its role