Data Service For REITS Debuts On Bloomberg; Other Vendors To Follow

MARKET DATA & NEWS

LAST month, Nutley, N.J.-based startup Reitrac L.L.C. launched a new service providing data on real estate investment trusts (REITs). For the time being, the Reitrac service is available only via Bloomberg L.P. screens; however, the vendor is also holding talks with other potential carriers, including Automatic Data Processing Inc., America Online Inc., Compuserve Inc., Crossmar Inc., Prodigy Service Co. and Unilink Network Inc.

Reitrac's product offers aspiring investors a range of informati