Ameritrade's New Service Expands Its Offerings in Insitutional Trading

E-COMMERCE

OMAHA, NEB.--Ameritrade Holding Corp. has launched Ameritrade Institutional Services (AIS). Ameritrade intends to increase its market share by expanding its offerings to financial planners and advisors. AIS's purpose will be to provide investment professionals a means to more easily manage their clients' assets at a lesser cost.

Ameritrade's existence as a brokerage for the do-it-yourselfer will not change substantially. It already has a small number of clients who are investment advisers. By